A transportation and logistics company challenged Dstillery to prospect new members of its niche target of freight shippers. In Q4’20 they tested ID-free® to help drive shipment bookings.

DSTILLERY STRATEGY & SOLUTION

Dstillery split the testing budget between three targeting tactics: ID-free, ID-based Custom AI, and Contextual Targeting. Each campaign was targeted to a unique portion of the trackable web to ensure no person saw ads from more than one tactic. All tactics used the same $2 bid price with all fees baked into the ECPA analysis. No optimizations were applied to help the client better understand the baseline performance for each tactic.

CAMPAIGN RESULTS & IMPACT

Dstillery’s ID-free generated a CPA of $19.50, 88% below the contextual targeting solution. Our ID-based solution was 94% below the contextual targeting solution.

Click here to view the full Success Story.

Interested in activating Dstillery audiences for your next campaign? Contact your Account Executive or email us at contact@dstillery.com to get started.