Adweek NexTech 2023
Technology is the engine of marketing—and it must drive impact in business growth, creative, brand, talent, customer experience, societal change, and beyond to be worth the investment. Marketers are working overtime to not only understand the latest technologies but also to apply them in meaningful and growth-driving ways.
During Adweek’s NexTech, we dived deep into new opportunities for marketers, what they mean, what they can deliver, and how new technologies can help brands redefine themselves at a time when consumer engagement and relevance has never been more critical.
Dstillery’s Chief Data Scientist, Melinda Han Williams, presented her session on AI, Privacy, and the chance to Rethink Targeting Today With Dstillery.
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