Connected TV advertising reaches viewers that traditional TV advertising simply cannot access anymore. Last year, CTV streaming represented a record-breaking 34.8% share of total television consumption in the U.S., a 22% year-over-year rise in streaming volume. As more viewers have shifted from traditional cable to streaming services, advertisers understand how important CTV ads are to reach their target audiences.
At Dstillery, we also understand the importance of reaching your best audiences on CTV, so we developed an ad-targeting solution dedicated to CTV.
We’ve taken the Dstillery display audiences used by 85% of the Fortune 100 brands and brought them into the world of CTV. Whether you’re looking for more relevance, scale or ease-of-use, our CTV solution is meticulously crafted with your needs in mind.
What makes our CTV solution different?
By combining the prowess of our patented AI technology with a deep understanding of your audience’s online content consumption habits, Dstillery’s CTV solution allows you to match your audience to the most relevant genres and networks for them. This simplified yet AI-powered process eliminates the time-consuming hassles of manual PMP setup and breaks through cross-device scale limitations.
Here’s how we do it.
1. We work closely with you to understand your campaign objectives and the audience you want to reach. With this in mind, we determine the best seed and build your model.
2. We run your model against our patented AI to identify your audience’s most relevant web content. Then, the AI bridges the gap between web content and CTV genres and networks to find the most relevant inventory for your audience.
3. In the final step, we craft your PMP(s) by working in tandem with our SSP partners. This activation method streamlines the targeting of your brand’s most relevant CTV bid opportunities.
Embrace the power of AI
By creating a new approach to CTV, Dstillery is helping advertisers build thoughtful, data-driven audiences. With Dstillery, navigating the CTV advertising landscape has never been easier.
Questions? Let’s chat.