During Adweek’s Outlook 2024 event, Melinda Han Williams, Chief Data Scientist at Dstillery, and Alexander Potts, SVP, Programmatic Media Lead at Tombras, took the stage to discuss the critical topics at the intersection of advertising, user privacy, and the cookie deprecation era.
In their session titled Fueling Cookieless Targeting with AI, they highlighted:
How AI can deliver both campaign performance and user privacy
The strategic shift towards AI and self-supervised learning — enabling advertisers to do more with less data
Tombras’s journey to becoming the first cookieless agency — dispelling the myth of a one-size-fits-all solution
With the rise of consumers demanding a more niche and personalized experience, marketers need to find different and unique ways to engage them. This can be an overwhelming endeavor, but AI and automation can be a great and nimble way for brands to provide those offerings. AI has forever changed the marketing game and is here to stay. How can marketers learn which prompts are best for the results they are looking for? What is the right balance between humans and tech? These ideas will be explored at MediaPost’s Search & Performance Insider Summit on December 6-9 in Deer Valley, Utah.
Dstillery sponsored a coffee break presentation on Thursday, December 7th at 12:15pm ET, hosted by our Executive Director, Meredith Flynn.
Technology is the engine of marketing—and it must drive impact in business growth, creative, brand, talent, customer experience, societal change, and beyond to be worth the investment. Marketers are working overtime to not only understand the latest technologies but also to apply them in meaningful and growth-driving ways.
During Adweek’s NexTech, we dived deep into new opportunities for marketers, what they mean, what they can deliver, and how new technologies can help brands redefine themselves at a time when consumer engagement and relevance has never been more critical.
Dstillery’s Chief Data Scientist, Melinda Han Williams, presented her session on AI, Privacy, and the chance to Rethink Targeting Today With Dstillery.
Prebid’s inaugural invite-only summit is where industry leaders discuss the future of a privacy-oriented and ad-supported digital ecosystem.
Dstillery’s Principal Engineer, Brian May, presented on October 23rd at the Main Stage from 10:15 am – 10:40 am and in a workshop session at Landmark 1 & 2 from 2:45 pm – 3:10 pm.
The 6th Annual Ascent Conference taking place on October 30th is a SaaS micro-event designed for thought leaders looking to immerse themselves in a knowledge-rich intimate networking experience.
Dstillery’s CMO, Patti Boyle will be hosting a workshop on AI & The Cookieless Future: Top 3 Marketing Planning Essentials for 2024.
eTail Connect is an invitation-only forum for omni-channel, digital marketing and eCommerce leaders from the UK’s Top retailers. The Autumn series was held on September 13-14 in St. Albans, London.
Our CMO, Patti Boyle, presented on AI and the Cookieless Future: What Are The Top 3 Marketing Plan Essentials For 2024?
Digital Pharma East brings together biotech and big pharma’s elite to discuss the latest and greatest digital channels and technology.
Our SVP of Product, Taejin In, joined PurpleLab’s Director of Product Management, Advertising, Hannah Lucas, to present during the Future Proofing Healthcare Audiences session on September 12th, at 3:35 pm in Philadelphia.
Dstillery is a proud sponsor of the Brand Innovators @ Advertising Week Tentpole event in New York City, on October 16-19, 2023.
On Thursday, October 19th at 12:45 pm EST our Chief Data Scientist, Melinda Han Williams, will be speaking on the 2024 Outlook: Trend & Predictions panel moderated by Caribou Coffee’s Chief Brand & Marketing Officer, Erin Newkirk.
Dstillery was a proud sponsor of AdExchanger’s Programmatic I/O Las Vegas 2023 covering Actionable Insights for the Programmatic Ecosystem.
Held at MGM Grand Las Vegas, Programmatic I/O is the industry conference more data-driven professionals choose for a complete digital marketing and advertising tune-up. At Programmatic I/O Las Vegas, you can access the latest educational updates on privacy, identity, commerce media, connected TV, in-game advertising, and much more. Hope to see you at the next event!
Dstillery’s Chief Data Scientist, Melinda Han Williams, was invited to be a featured presenter during the Google Cloud Women in Leadership Lunch on March 23, at Google’s Pier 57 Campus in NYC.
It was truly a celebration of female leaders in the New York Metropolitan Area! The event highlighted Melinda’s and other women leaders’ achievements and discussed how they’re prioritizing equity in their organizations. Watch Melinda’s recorded presentation today.
