“Consumerism” is the post-pandemic buzzword in healthcare marketing. Empowered patients now research and choose their own solutions, demand options, and expect the kinds of convenience and personalization they have enjoyed from e-commerce for years. And that is where MediaPost comes in. The Brand Insider Summit: Pharma and Health held on February 18-21 in Florida, applies the lens of traditional media and marketing to the “consumerization” of healthcare to magnify and share the ways in which this industry is shifting.
Our Vice President of Healthcare Sales, Michelle Lenzo, will be presenting on Monday, February 19th at 12:45pm ET.
Subscribe to stay in the know.