Your New Health Marketing Plan: Re-Mapping the Patient-First Journey July 17 – 20, 2022 | Chateaux Resort in Deer Valley, UT
Direct-to-consumer competition, a telehealth revolution accelerated by the worldwide health crisis and an information-rich (and misinformation)-rich environment have reshuffled the health consumer journey for every corner of healthcare. At MediaPost’s Marketers in pharma, insurance, diagnostics, mental health and hospital care – all have had to remap their strategies in the face of multiple disruptions. New marketing prescriptions are needed.
Using MediaPost’s signature Brand Insider format, they invited an intimate group of marketers to share their best practices around the key touch-points of the new patient journey: re-mapping media plans, driving more personalized CRM, learning from the new generation of DTC players, innovating around brand building, building better health martech stacks. Through case studies, Q&As and roundtables, we seed three days of genuine conversation among the brands that are thinking hard about the shape of healthcare marketing for the 2020s.
We explored:
Reallocating media for retailized healthcare
Learning customer acquisition from the DTC disruptors
Dstillery was a proud sponsor of The Brand Innovators @ CannesExperience.
The Brand Innovators Experience brings together an international group of senior marketing executives to discuss creative, culture, and the evolving consumer and media landscapes in a peer-to-peer environment.
Dstillery’s Chief Data Scientist, Melinda Han Williams, was invited to be a featured panelist on the CEO/Visionary panel at Google Cloud Ad Tech Leaders Forum on April 28, at Google’s newest Pier 57 Campus in NYC. They covered the current state of the Ad Tech industry, the future of Identity, and the new technologies that companies are using to innovate and future-proof their businesses.
Data-Driven Everything: Planning The Integrated Future
We’re all programmatic now. As data infuses all aspects of media planning and automated processes reach every online and offline ad format, the task at hand is integration. What synergies are gained from OTT retargeting mobile? From DOOH on search? From multiple touches across video, audio and display? Whether it is digital display, video, CTV, social, DOOH, audio of even TikTok, can the whole add up to the sum of its parts as advertisers chase fragmented consumer attention? At the annual spring Data and Programmatic Summit we asked our gathering of marketers and media buys to share their best practices and learnings from integrated efforts.
And how do marketers realize these gains as the rules around data collection and privacy evolve? We explored:
• Tracking consumers in a post-cookie world • Measurement and attribution models in omnichannel efforts • Emerging programmatic opportunities on and offline • Post-pandemic media mapping • The impact of looming regulation and privacy trends
In 12 editions over the last eight years, MediaPost’s Data and Programmatic Insider Summit has tracked the proliferation of data-driven and programmatic advertising to every corner of digital media. At the 13th DPIS we pull it back together to see how to make the most of data, data everywhere.
Dstillery President, Jay Wardle, and SVP, Head of Marketing, Patti Boyle presented a sandbox session during Digiday’s Programmatic Marketing Summit in Miami, Florida on November 8-10, 2021. This event brings together senior leaders from top agencies and brands for a candid discussion on how they’re bracing for changes and what it means to be competitive in programmatic marketing in a new landscape.
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