Blog
WTF is Multimodal AI in Advertising?
Multimodal AI understands an endless amount of data signals to build a custom model — powering smarter targeting, activation, and performance.
WTF is Multimodal AI in Advertising?
Multimodal AI understands an endless amount of data signals to build a custom model — powering smarter targeting, activation, and performance.
What Super Bowl LX Teaches Us About AI in Advertising: How AI Shifted From Experiment to Strategy at the Big Game
AI in advertising took center stage at Super Bowl LX, shaping media strategy, audience targeting, and brand investments.
Data Science Deep Dive: Modular Multimodal System for CTV Ad Targeting
Why Multimodal Learning Matters Multimodal learning is the next frontier in machine learning. It allows machines to combine different types of data to understand more than is possible from any…
Celebrating International Women’s Day at Dstillery
International Women’s Day is more than just a date on the calendar – it’s a time to recognize the achievements of women everywhere and keep pushing for progress. This year’s…
BrXnd AI LA: The Future of AI for Brands is Now
Following our Dstillery sponsorship of the first annual BrXnd AI event last May in NYC, our Executive Director, Taylor Zamora, and I attended the first LA version at the NeueHouse…
Reflections from Davos 2025: Leadership, Innovation, and the Future of AI in Marketing
As I reflect on an unforgettable week in Davos, the World Economic Forum 2025 experience continues to resonate. Representing Dstillery at the gracious invitation of The Female Quotient, I had…
Performance Meets Brand: How to Win the Short and Long Game
As the digital media landscape evolves, one perennial debate remains: performance marketing versus brand marketing: which matters more? At Dstillery, we’ve discovered that it’s not an “either-or” question—it’s about finding…
How Does ID-free® Differ from Contextual Targeting?
Back in January 2020, when Google first announced its intention to deprecate third-party cookies, marketers and advertisers started exploring alternative strategies to reach audiences effectively. And while third-party cookies are…
Pre-built vs. Custom Audiences: What is Best for You?
As digital marketers and advertisers know, effective audience targeting can make or break your campaigns. With the right audience, brands can spark more engagement, stretch their ad dollars, and maximize…