Audience Targeting for a Post-Cookie World
Third-party cookies are slated for retirement, IDFAs will soon be opt-in only, and marketers are left guessing about the future of targeted advertising. During our webinar, Melinda Han Williams, Dstillery’s Chief Data Scientist explains how to build a future-proof targeting strategy in the face of this uncertainty, that delivers now and in the post-cookie world.
Watch the recording to discover:
- How AI audience targeting works today & why it doesn’t rely on cookies
- What display targeting will look like post-cookie & which solutions are available now
- Dstillery’s ID-Free Custom AI targeting solution & why now is the ideal time to test it