The long-anticipated “death of the cookie” has sparked a surge of alternative data sets, IDs, and solutions to address data deprecation. Marketers are now seeking scalable post-cookie consumer access through gaming, clean rooms, retail media networks, and contextual advertising. These topics were the focus at Mediapost’s Data and Programmatic Insider Summit at Lake Tahoe, CA.
Dstillery’s Senior Director of Strategic Partnerships, Jennifer Zeghibe, presented on Friday, August 23rd at 10:35 am PT.