The third-party cookie — the foundation for programmatic advertising — is slated for retirement in 2023, leaving the industry uncertain of the future of digital advertising.
That’s why we created a new, cookieless ad targeting product, ID-free Custom AI.
Modeled from a brand’s own data, Dstillery’s ID-free Custom AI solution uses privacy-friendly signals to identify and target a brand’s best customers across the programmatic web, proven to achieve scale & accuracy.
Future-proof your media buying and target high-propensity customers for your brand without IDs, cookies, or any individualized information.
WHY A PRODUCT LIKE ID-FREE CUSTOM AI NOW?
FUTURE-PROOF ID-FREE
Custom AI reaches audiences without reliance on third-party cookies, which Google Chrome plans to sunset in 2023
REACH 100% OF BROWSERS
Works on all web browsers, including Chrome, Safari, and Firefox, across all devices, including desktop, mobile, and tablet
DRIVE PERFORMANCE TODAY & EVERY DAY
Our ID-free Custom AI targeting complements our ID-based solutions, offering unmatched scale and measurable performance TODAY, not “someday”
WHY A PRODUCT LIKE ID-FREE CUSTOM AI NOW?
Just like the original ID-based Custom AI, ID-free Custom AI starts with a deep analysis of your brand’s own first-party data
From this foundation, Dstillery’s ID-free model analyzes signals, including location, time-of-day, and website, to identify the set of conditions most likely to lead to a conversion for your brand
Dstillery then uses these predictive signals to target your audience on your DSP without relying on cookies or any identifiers
*Patented