How does ID-free Custom AI™ differ from contextual targeting?

ID-free is not contextual targeting, it’s a behavioral solution

Our Chief Data Scientist, Melinda Han Williams, breaks down how our cookieless targeting solution is not contextual. She explains the differences based upon performance, type of input, data, decisioning, and scale. Consistently proven to achieve better performance at scale, ID-free is essential to your campaigns today and in the cookieless future.

Did we mention that our patented behavioral targeting solution performs on par with cookies?

Watch the video below to learn more.

Interested in activating an ID-free campaign today? Reach out to your Account Executive, email us at, or click here to get started.