AdExchanger
IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback
The IAB Tech Lab releases guidance on ID-less ad solutions and invites public feedback to refine the framework.
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IAB Tech Lab
Brian May, Principal Engineer at Dstillery, Receives IAB Tech Lab Service Excellence Award
Congratulations to Brian May, Dstillery's Principal Engineer, on being chosen to receive an IAB Tech Lab Service Excellence award for his work in the Rearc Accountability working group. It’s members like Brian who go above and…
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AdExchanger
What’s AI’s Role In A Privacy-Centric Ad Landscape?
Ad tech has been caught in a tug-of-war between the data minimization ethos of the current privacy-centric era and the data maximization and hyper-optimization principles that have long been the promise of digital advertising. Melinda…
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Street Fight
What Becomes of Brand Identity in a World of Changing IDs?
Patti Boyle, SVP, Head of Marketing at Dstillery, answers the ultimate question about brand identity in her latest article for Street Fight. Do we need to know exactly who is assigning our brand its value?…
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Advertising Week 360
Addressing Big Tech’s Power Through a Geopolitical Lens
The digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment. Make no mistake, GDPR and CCPA have been paradigm-shifting pieces of legislation, but the deluge that…
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AdAge
Melinda Han Williams, Dstillery’s Chief Data Scientist Named One of Ad Age’s 2021 40 Under 40 Honorees
At Dstillery, she brings scientific rigor to ad tech, leading research and development for current and future AI-based audience solutions. Most recently, Melinda pioneered our new cookie-less ad targeting product, ID-free Custom AI, to help…
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Advertising Week 360
Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas
The AdTech industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its…
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