AdExchanger
IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback
The IAB Tech Lab releases guidance on ID-less ad solutions and invites public feedback to refine the framework.
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Advertising Week 360
A Deliberate Oversimplification of Audience Targeting without Cookies
Many advertisers are expecting to have a difficult time with audience targeting once third-party cookies go away. Our VP of Product, Taeijin In, breaks it down.
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AdExchanger
Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
Melinda Han Williams, Chief Data Scientist at Dstillery, explains that there will be alternate user-level identifiers (just not built or used by Google) & what this means for advertisers.
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EIN Presswire
Former Walmart Executive and Technology Advisor Julie Lyle Joins Dstillery Board of Directors
Julie Lyle, a former CMO and frequent advisor, investor, and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption.
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MarTech Series
Engagement Labs and Dstillery Partner to Help Brands Tap Into Word-of-Mouth Audiences at Scale
Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery.
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Dstillery
Dstillery’s 15th patent, “Audience Explorer”
Dstillery is proud to announce our newest patent, officially known as “Machine Learning System and Method To Map Keywords and Records into an Embedding Space,” aka Audience Explorer. This accomplishment marks our 15th patent and…
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EIN Presswire
Dstillery Taps Lee Westerfield for CFO Role as Custom AI Leader Develops Targeting Solutions for Advertising’s Next Era
Dstillery announced that it has hired Lee Westerfield as Chief Financial Officer. Westerfield will lead finance & legal and oversee the scaling of operations as the company defines the future of targeting solutions.
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