In Q3 & Q4 of 2022, an auto manufacturer partnered with Dstillery to increase site actions.
DSTILLERY STRATEGY & SOLUTION
The client leveraged Dstillery’s cookieless ID-free Custom AI™ audience solution alongside two data-powered Custom Built audiences to drive their cost per acquisition (CPA) below $25. The client was focused on increasing site actions and utilized a suite of partners to test cookieless targeting solutions and their effectiveness.
CAMPAIGN RESULTS & IMPACT
Our cookieless audiences were activated via Deal IDs by the client and arrived at a $20.51 CPA, below the client’s goal of $25. Dstillery’s cookieless audiences were also the best targeting solution utilized by the client during this campaign. Competitors on the campaign regularly hit $50 CPAs, double the KPI baseline.
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