An online ticketing website for live music and classical performances was struggling to generate a high-performing return on ad spend (ROAS). Although the brand was already capturing valuable first-party data via an on-site pixel and activating it through a DMP lookalike (LAL) partner, performance lagged and conversions fell flat.
That changed when the brand tested Dstillery’s Custom AI. By harnessing the brand’s first-party pixel data, Dstillery built a Custom AI audience modeled specifically to identify users most likely to purchase tickets. The model outperformed the brand’s other DMP LAL partner, delivering such a dramatic ROAS improvement that the client shifted 100% of their LAL targeting to Dstillery.