Success Story

Custom Built Audiences Catalyze Success

A brand needed to reach its target audience of healthcare providers without using identifiers. Dstillery utilized Domain-seeded ID-based Custom-Built audiences to find healthcare providers based on indicative domain-browsing behaviors.

Dstillery’s Custom Built Audiences outperformed the client benchmark for CTR of .12% by reaching a 22% CTR for Endocrinology Content Readers within three days, exceeding their goal by 83%. The same model drove a .17% CTR for Rheumatology Content Readers immediately after starting the campaign, exceeding their goal by 42%.

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