A popular hair supplement brand wanted to connect with individuals looking for hair growth solutions and enlisted Dstillery to help reach their CPA goal.
Dstillery used a Custom Patient Targeting model to beat the healthcare brand’s CPA goal. While the client initially set a CPA benchmark of $100, the model began performing at ~$40 CPA in the first four days. The model continued to perform exponentially better than the initial client benchmark.
At the end of the campaign, the brand beat their CPA goal by 98% with Custom Patient Targeting. Dstillery continued to optimize the model for the remainder of the campaign, driving a $1.50 CPA and increased scale.