Success Story

Custom Patient Targeting Sees Success With In-App Inventory

A pharmaceutical company needed to reach its target audience of new and potential consumers, a demographic identified as caregivers and parents of children with ADHD, without the use of identifiers.

Dstillery identified an optimization opportunity to further improve CTR performance by reaching beyond Web-only inventory and leaning into In-App inventory. By activating Dstillery’s Custom Patient Targeting, the client saw increased performance results by over 3x within two weeks of the optimization.  

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