A pharmaceutical company needed to reach its target audience of new and potential consumers, a demographic identified as caregivers and parents of children with ADHD, without the use of identifiers.
Dstillery identified an optimization opportunity to further improve CTR performance by reaching beyond Web-only inventory and leaning into In-App inventory. By activating Dstillery’s Custom Patient Targeting, the client saw increased performance results by over 3x within two weeks of the optimization.