Success Story

Custom Patient Targeting Leans Into In-App Inventory, Increasing CTR

A pharmaceutical company activated Custom Patient Targeting to reach new and potential consumers, a demographic identified as caregivers and parents of children with ADHD, without the use of identifiers. 

Dstillery identified an optimization opportunity to further improve CTR performance by reaching beyond web-only inventory and leaning into in-app inventory. The client saw increased performance results by over 3x within two weeks of the optimization.  

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