An international confectionery company turned to Dstillery to drive customers to four different Quick Service Restaurants — Menchie’s, Freddy’s Steakburgers, Cook Out, and Krystal — to purchase a new flavor of ice cream.
DSTILLERY STRATEGY AND SOLUTION
To reach the client’s target audience at scale, Dstillery utilized Behavioral Audiences such as Restaurant Researchers and Price-Conscious Grocery Shoppers. Consistent optimizations were made towards the best-performing QSR-specific creatives to continue driving users in-store.
CAMPAIGN RESULTS & BUSINESS IMPACT
Dstillery partnered with Placed to measure in-store lift at each target QSR. Menchie’s saw the highest in-store lift percentage, at 90.7%. Freddy’s was not far behind, at 57.87% lift. Nearly 3% of consumers visited Freddy’s the same day of seeing the ad. Cook Out saw a 38.64% increase in in-store visits, and Krystal saw a 16.02% in-store lift.