ACQUIRED HIGH-VALUE SUBSCRIBERS FOR A STREAMING MEDIA BRAND AT A CPA 30% BELOW OUR COMPETITORS

CLIENT’S GOALS & OBJECTIVES
Shift focus from run-of-the-mill subscribers to high-value subscribers who stay for at least three billing cycles.

DSTILLERY’S STRATEGY AND SOLUTION
For this campaign, Dstillery created Custom AI Audiences modeled off the brand’s most valuable customers. To add additional scale, we also created custom Behavioral Audiences that aligned with the brand’s target: Streaming Device Shoppers, Streaming Video Fans, HDTV Researchers and Digital Antenna Users.