HEALTHCARE SUCCESS STORY
A pharmaceutical brand was looking to capitalize on a lawsuit and negative PR against their largest competitor. They turned to Dstillery’s custom audience solutions to identify and target users engaging with content related to the competitor.
DSTILLERY STRATEGY AND SOLUTION
Dstillery created a Custom Predictive Social Audience to reach this niche target. To start, we picked seed topics related to the competitor, and then leveraged social conversations from over 50,000 publisher sources, including Twitter, Reddit, YouTube and Instagram, to identify related topics likely to trend on these sites in the next 72 hours. The users most likely to consume content on these topics are scored into the audience for targeting.
CAMPAIGN RESULTS & BUSINESS IMPACT
Dstillery’s Custom Predictive Social Audience beat the brand’s cross-screen CTR benchmark by 55%, allowing the pharma brand to capitalize on their competitor’s missteps.