Generating High-Quality Site Traffic with Custom Search Lookalikes

A leading digital media and graphic design platform sought to enhance its marketing efficiency by reaching its key professional audiences — knowledge-based workers and marketing professionals. Their goal was to drive high-quality site visits at an efficient cost per acquisition (CPA). To achieve this, the brand partnered with Dstillery to leverage cutting-edge audience targeting solutions powered by AI.

Dstillery implemented a strategy to leverage Custom Search Lookalike (LAL) Audiences to easily target consumers based on their likelihood to search for relevant keywords. The results? Better CPAs across multiple campaigns.

Campaign Performance

17%

Better CPA

$0.10

Dstillery CPA for Knowledge Workers

$0.14

Dstillery CPA for Marketing Professionals

$0.14

Client CPA Goal

Driving engagement through search intent

Leveraging our advanced ID-free ® technology and data from a 2 million+ opted-in panel, Custom Search LALs determine where users frequently visit online when searching for specific keywords, without relying on any IDs or cookies. These audiences were activated through Programmatic Private Marketplace (PMP) deals, offering flexibility and allowing the brand to buy in the way that best suited their needs. With CPA results at or below benchmarks for knowledge workers and marketing professionals, this approach proved to be a privacy-friendly and effective solution for digital advertising success.