A leading digital media and graphic design platform sought to enhance its marketing efficiency by reaching its key professional audiences — knowledge-based workers and marketing professionals. Their goal was to drive high-quality site visits at an efficient cost per acquisition (CPA). To achieve this, the brand partnered with Dstillery to leverage cutting-edge audience targeting solutions powered by AI.
Dstillery implemented a strategy to leverage Custom Search Lookalike (LAL) Audiences to easily target consumers based on their likelihood to search for relevant keywords. The results? Better CPAs across multiple campaigns.