Dstillery worked with Sokal, a full-service agency specializing in digital advertising, to help an automotive brand reach potential buyers with Dstillery’s ID-free® technology.
Dstillery’s dynamic prospecting ID-free model beat the client’s ID-based model in CPM performance, resulting in a 75% better CPM for dynamic display and 61% better CPM for traditional display. Given this success, Sokal went on to build ID-free models for additional display and video campaigns within the same quarter.