A national insurance provider wanted to reach its target audience of people seeking new insurance quotes and enlisted Dstillery to help reach their CPA goal.
The client leveraged ID-free®, our patented AI technology that learns browsing patterns to predict the best impressions for a brand without user tracking.
While the client initially set a CPA benchmark of $100, the ID-free model consistently delivered a $3 CPA, beating their goal by 97%. As the client increased the budget and scaled the audience, the campaign maintained an average CPA of $3 throughout the duration.