We partnered with a streaming platform to help the brand shift focus from run-of-the-mill subscribers to high-value subscribers who stay for at least three billing cycles.
Dstillery Strategy & Solution
For this campaign, Dstillery created Custom AI Audiences modeled off the brand’s most valuable customers. To add additional scale, we also created custom Behavioral Audiences that aligned with the brand’s target: Streaming Device Shoppers, Streaming Video Fans, HDTV Researchers, and Digital Antenna Users.
Campaign Results & Impact
Dstillery was 30% more efficient with below target cost-per-subscriber compared to other partners and 20% above goal of incremental high-value subscribers.
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