How Does ID-free Custom AI™ Differ From Contextual Targeting?

how is id-free different than contextual
ID-free is not contextual targeting, it’s a behavioral solution

Our Chief Data Scientist, Melinda Han Williams, breaks down how our cookieless targeting solution is not contextual. She explains the differences based upon performance, type of input, data, decisioning, and scale. Consistently proven to achieve better performance at scale, ID-free is essential to your campaigns today and in the cookieless future.

Did we mention that our patented behavioral targeting solution performs on par with cookies?

Watch the video below to learn more.