The programmatic ad industry has gained momentum toward new privacy-safe digital advertising technologies. Google’s plan for cookie retirement is no longer a reliable regulator to gauge the adoption of cookieless targeting. With the ambiguous cookie retirement date, it’s time to learn how to advertise without cookies today.
Download our free eBook to learn:
- How digital advertising is changing as we know it
- The difference between cookie-free and ID-free targeting
- Why we created ID-free®
Publish date: March 2023