Activation

Reach your entire audience, no matter how you activate.

User Segments

Powered by 24-Hour Scoring technology

In programmatic advertising, audiences are a targeted group of users connected through similar website visitation behavioral patterns via their associated IDs.

PMPs

Powered by ID-free® technology

Unlike traditional PMPs, we custom curate inventory for every brand across publishers, bringing customization, scale, and AI-powered performance to premium, brand-safe inventory that’s available to activate directly on your DSP of choice. 

We make this happen with our ID-free® technology. ID-free predicts the value of an impression to a brand without knowing anything about the user. The technology uses AI to learn from browsing patterns detected in de-identified opt-in panel data. Dstillery now supports PMP activation on any major DSP without direct API integration.

Predictive Bidding

On The Trade Desk

Our ID-free models activated on The Trade Desk are powered by Predictive Bidding. We know that interest in a brand isn’t a binary yes or no decision, so why target like it is? This approach to targeting wastes dollars and misses opportunities for media buyers by missing consumers who are likely to engage with your brand. 

Rather than making binary ‘buy’ or ‘don’t buy’ decisions, our AI predicts the precise value of each impression to your brand and how much you should pay for it. This valuation empowers our models to make efficient buying decisions that allow each campaign dollar to be put to work, reducing campaign spending waste, and ensuring that your budget is diligently focused on your goals.

Activate Your Audiences Everywhere

Find Dstillery audiences wherever you already activate media.