ID-free®
The only ID-less behavioral targeting solution available today.
Revolutionary privacy-safe targeting
ID-free® is a first-of-its-kind targeting technology that delivers scale and privacy for advertisers’ programmatic ad campaigns by predicting the value of an impression to a brand without knowing anything about the user. The patented technology uses AI to learn from browsing patterns detected in de-identified opt-in panel data.
Neural network technology called the Map of the Internet (MOTI) powers ID-free. Using MOTI, we create a model that identifies the best impression opportunities. The model answers the question: when someone visits this site, how likely will they be interested in your brand’s message?
It’s been getting harder to track & target users — that’s why we created ID-free
Reaches 100% of ad impressions across the internet
Scales your model as much or as little as needed to achieve your campaign goals
Available to activate as a PMP, user segment, or ID-free® integration with The Trade Desk
The future of ad targeting
Just like how AI language models such as ChatGPT learn by predicting the next word in a sentence, ID-free learns by predicting the next website visit in an anonymous user’s online journey. The result is privacy-safe behavioral targeting that reaches 100% of ad impressions and can be used to power a range of Dstillery targeting products.
We can use ID-free to build a just-for-your-brand Custom AI model with first-party data or a Custom Search Lookalikes model with search terms. Or, with our data, we can create a Custom Built or Pre-built model that leverages thousands of behavioral segments.
Success Stories
Tombras Spearheads a Cookie-Free Future, Embracing ID-free®
Dstillery’s ID-free® increased conversions per dollar by over 2.5x compared to cookie-based targeting for Tombras. Learn how.
ID-free® Audiences Perform 30% Better Than Competitors
We partnered with an amusement park to grow its visitors, and with our cookieless targeting solution, we did just that.
Cookieless Targeting Works Smoothly for Tropical Smoothie Cafe
Discover how our cookieless, ID-free audiences reduced Tropical Smoothie Cafe’s display CPA by 70%.
What Clients Are Saying
“Their team is always attentive, quick to respond, & willing to help. They also provide many of the best audience segments our company uses for our clients.”
Programmatic Advertising Agency
Activate Your Audiences Everywhere
Find Dstillery audiences wherever you already activate media.
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ID-free today
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