Dstillery Maximizes Enroll America's Campaign Reach to Find Consumers in Need of Health Coverage
Enroll America is the nation’s leading health care enrollment coalition. An independent nonprofit, nonpartisan organization, Enroll America works with more than 6,700 partners in all 50 states and the District of Columbia to create cutting-edge tools, analyze data, inform policy, and share best practices in service of its mission: maximizing the number of Americans who enroll in and retain health coverage under the Affordable Care Act.
Dstillery focuses on helping brands reach new audiences across mobile, desktop and video at moments that matter, powering the most innovative marketers at a 97% retention rate. These partnerships thrive with a daily focus on optimization and a fully dedicated customer service team.
The Affordable Care Act has brought significant change to the healthcare industry, affecting consumers, employers, and insurance carriers alike. Enroll America is helping consumers navigate this new environment, to better understand their options, and find the plan that best fits their needs. With a data-driven approach, Enroll America partnered with Dstillery to identify consumers most in need to maximize its campaign’s reach across varying demographics and markets.
“Dstillery stood out from many of the partners we worked with, helping us reach consumers who needed health insurance – a much harder thing to do than you might think – on the types of devices and content that were most efficient.”
— Adam Stalker, National Digital Director, Enroll America
- Used Dstillery’s location geo-targeting technology across 11 U.S. states to find consumers in need of health coverage
- Provided a detailed consumer profile that included the top places their target audiences are visiting, the devices they are using and the types of content they are viewing on the web to gain actionable insights
- Dynamically scored and ranked each audience segment daily using a rigorous eight-step clean impression process to prevent wasted impressions
The ability to capture and influence location behavior to drive enrollment was the key to this successful partnership. Results provided insight to best understand consumers primed for the brand message:
- Details provided on ad size that received the most engagement
- Best day of the week
- Specific time of day to serve ads
Bigger is not always better. Often up to 20% of data is dirty. We root out bots, bad location data and fraud. Work with our award winning data science.
We capture mobile location insights and infuse with desktop behaviors to optimize targeting across all channels. We do it privacy friendly too.
We rank highest in our industry on clean inventory, lower than direct publisher. Don’t take our word for it. Ask IAS or WhiteOp