SUCCESS STORY | AUTO AD AGENCY

Revving Up Results with ID-free®

Sokal, an automotive digital advertising agency, partnered with Dstillery to drive better results across various ad formats.

The Challenge

A reputable automotive brand was eager to reach its target audience of potential car buyers without relying on third-party cookies across multiple ad campaigns — display, dynamic display, and video.

The Solution

Sokal leveraged Dstillery’s innovative ID-free targeting technology, implementing predictive bidding strategies, and benchmarking campaign performance against cookie-based targeting.

Campaign Results

59%

better CPM for
video

61%

better CPM for traditional display

75%

better CPM for
dynamic display

Campaign Strategy

ID-free Technology

The Sokal agency team used ID-free, our patented AI technology that learns browsing patterns in panel data to predict the best impressions for a brand without user tracking.

Privacy Meets Performance

ID-free adapts your model’s scale to match your campaign objectives and deliver performance on par with cookies.

Predictive Bidding

The Sokal agency team activated ID-free with Predictive Bidding, a feature where our AI predicts the value of each impression for a brand and how much a brand should pay for it, reducing wasted ad spend.

What Sokal is Saying

“Dstillery ensures that the most premium and innovative solutions are available at every turn in an ever-evolving and unpredictable industry. With ID-free, Dstillery has once again intelligently pioneered another cutting-edge and effective audience solution.“

Bo Sowers, Programmatic Advertising Manager, Sokal