SUCCESS STORY | OUTDOOR ONLINE RETAILER

Hitting New Peaks: 40% Better ROAS with CTV

Keynes Digital, a leading Connected TV (CTV) advertising partner working with an online retailer specializing in premium outdoor gear and apparel, set out to blaze a trail to better return on ad spend (ROAS) through CTV.

Photo of laptop visiting the Keynes Digital website homepage

The Challenge

Keynes Digital set out to improve ROAS for an outdoor retailer by reaching millennial and Gen X consumers who value both performance and style in their gear. Their goal was to hit a $5 ROAS through highly efficient, targeted Connected TV campaigns.

The Solution

Dstillery activated Custom AI and Custom Built audiences optimized for CTV, using the brand’s first-party data to drive precision at scale. With daily audience refreshes and behavioral insights, they delivered the right message to the right viewers, exceeding the ROAS goal by 40%.

Campaign Results

$5

ROAS benchmark

$7

Dstillery ROAS

40%

better ROAS

Campaign Strategy

Custom AI Audiences Built on First-Party Data

Keynes leveraged Dstillery’s Custom AI Audiences, trained exclusively on the client’s own first-party data. This created a proprietary model that accurately predicted which consumers were most likely to convert.

CTV Optimization Through The Trade Desk

Audiences were activated via The Trade Desk with targeting tailored specifically for CTV environments. This ensured ads reached the right viewers in a premium, high-impact format.

Daily Audience Refresh for Maximum Relevance

To stay aligned with real-time consumer behavior, Dstillery re-scored and refreshed audiences every 24 hours. This kept targeting data fresh and performance strong throughout the campaign.

What Keynes Digital is Saying

“Dstillery’s audience segments, that refresh every 24 hours, have consistently driven exceptional performance for our CTV campaigns, helping us reach the right viewers with precision and scale. Their top-tier account management team always goes beyond execution — offering strategic audience recommendations and collaboration.”

Daniella Romanaggi, VP, Trading & Analytics at Keynes Digital