Since 2019, a Georgia State Park has partnered with Dstillery to drive ticket sales and memberships.
This state park enlisted Dstillery for their extensive Custom AI audience suite and depth. By utilizing seasonal activities and Custom AI audiences, the state park met and exceeded CPA goals.
DSTILLERY STRATEGY AND SOLUTION
The park had several promotional periods throughout the campaign. Dstillery capitalized on this strategy by launching relevant Behavioral Audiences specific to each seasonal promotion, based on activities such as Ski and Snowboard Enthusiasts during the winter season and Backpacking Enthusiasts in the summer. These audiences, coupled with Custom AI and Retargeting, drove interested consumers to the park’s website.
CAMPAIGN RESULTS & BUSINESS IMPACT
At the end of the year-long campaign, Dstillery achieved a $18 CPA, 28% below the original goal of $25.