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What’s AI's Role In A Privacy-Centric Ad Landscape?

What’s AI's Role In A Privacy-Centric Ad Landscape?

from AdExchanger

Ad tech has been caught in a tug-of-war between the data minimization ethos of the current privacy-centric era and the data maximization and hyper-optimization principles that have long been the promise of digital advertising. Melinda Han Williams, Chief Data Scientist at Dstillery, dives into what this means for AI and machine learning in her latest piece.

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