How Advertisers Must Adapt to Rising Privacy Standards

privacy states

Google’s January 2020 decision to retire third-party cookies from its Chrome browser marked a turning point for consumer privacy, but changes in privacy standards extend beyond cookie deprecation to include three significant drivers of identity signal loss: state laws, regulations, and platform rules.

During Dstillery’s webinar on How Advertisers Must Adapt to Rising Privacy Standards, Dstillery CEO, Michael Beebe sat down with the President of Chapell Associates, Alan Chapell, to discuss how privacy standards are quickly changing and the best way to overcome these challenges in the AdTech space.

Click here to download the key takeaways.