Contextual targeting is a good way to understand the keyword clusters an audience member might search for along their digital journey. However, if you craft a deep profile of understanding around your audience, only a tiny fraction of that audience will be targeted by contextual solutions.
That’s where ID-free® shines – it learns from audience behaviors by analyzing their digital journey and targets based on cross-subject domains and digital locations. ID-free ensures that your campaign message penetrates deeper and across the entire consumer journey.
Learn more about how ID-free compares to contextual targeting by downloading our one sheet here.