ID-free® Targeting Featured in Macquarie Equity Research Publication

Dstillery’s ID-free® technology was featured in the Macquarie Equity Research Cookie Deprecation Publication on January 25, 2024.

“[Dstillery’s ID-free] method is to track users through a major market research panel of 1.5m consumers, and to apply AI to construct an understanding of aggregate customer journeys and sequential visitation of websites. It does not track users across websites, but rather has developed a Map of the Internet (MOTI) that uses neural networks to build an understanding as to what the user’s next website visit and action (click, view, etc.) will be.”

Reach out if you want to learn more about our patented, first-of-its-kind targeting technology that’s been recognized by the EU for its privacy-friendly approach.