Digiday Signal Award recognizes technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers
New York – July 19, 2016 – Dstillery, a trailblazer in big data intelligence, today announced that it has been honored by the Digiday Signal Awards for its work with Chobani and Omnicom Media Group. Dstillery was named as a finalist in the Best Audience Measurement Platform category for the ‘Moving Cups: Micro-Audiences & Messaging’ campaign. The Digiday Signal Awards recognize technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. Winners will be announced at a dinner at The Edison Ballroom on November 17th, 2016.
“This is an exciting award for our team, as it recognizes the power of our data analysis and audience segmentation,” said Tom Phillips, CEO of Dstillery. “Our work in this domain demonstrates that different micro-audiences respond dramatically differently to varying creative, allowing us to find opportunities to drive up to 60% in-store sales lift for Chobani. We continue to harness this experimental framework to help optimize creative messaging and promotional programs for a group of leading packaged goods brands.”
Chobani, in collaboration with Omnicom Media Group, is constantly looking to improve their audience brand experience. They partnered with Dstillery to better understand consumer preferences and to inform brand messaging. Using behavioral and geo-location data and a causal inference framework, Dstillery identified the best-performing creative combinations at a micro-segment level to impact brand affinity and purchase results. The insights have helped Chobani identify the most impactful creative for their diverse audiences.
The judges for these prestigious awards looked for companies and platforms that clearly demonstrated campaign success over the past twelve months. Each entry was scored on creativity, innovative thinking, consumer value and results related to KPIs. More information about the Digiday Signal Awards can be found at http://bit.ly/295TBwS.