Clients See Nearly $6 Million in Incremental Sales Through Combination of Accurate Insights and Quickly Accessible Sales Data
NEW YORK, Oct. 02, 2018 (GLOBE NEWSWIRE) -- Dstillery, the leading applied data science company, has formed a strategic partnership with Commerce Signals, a leading marketing measurement company serving brands, agencies, ad-tech and publishers. The partnership combines Dstillery’s fresh and dynamic audiences with Commerce Signals’ ability to quickly bring sales data to market, helping accelerate incremental sales for brands and retailers. Advertisers are already realizing the combined power of the two companies, driving $5.7 million in incremental sales in Q2 and Q3 this year.
“Digital marketers face a number of challenges when it comes to understanding the impact of their ad dollars on consumers,” said Jay Wardle, President of Dstillery. “Insufficient performance metrics, delayed optimization timelines, and an inability to tie sales directly to ad performance all contribute to a foggy picture of ad efficacy. When marketers are armed with detailed audience insights and rapidly available sales data, they can cut through this fog and better measure their success, opening the door to more revenue opportunities.”
Advertisers can overcome the challenges associated with digital media by harnessing the combination of Dstillery’s more than 300 million dynamic anonymous user profiles and Commerce Signals’ 20 billion credit card sales transactions, Dstillery’s audiences are scored and refreshed every 24 hours and continuously validated with Commerce Signals’ purchase data within a maximum of 72 hours of sale, and often within 24 hours.
With this information, Commerce Signals performs a deterministic match between the ad exposure and the purchase. This allows brands and retailers to immediately activate timely purchase data for in-flight optimization and precise targeting accuracy, adding incremental sales revenue. Most important, the partnership drives impact across real sales KPIs, as opposed to common proxy results like clicks and views. Clients using Dstillery and Commerce Signals will see measurable sales and buyer lift, as well as increases in basket size, purchase frequency and buyer conversions.
“In the past, it took between three weeks and three months to tie ad exposures to instore and online sales, and that’s too slow for the modern marketer,” said Thomas Noyes, Commerce Signals Founder and CEO. “Post-campaign measurement reports are useful for deciding what to do next year. Armed with fresh insights in less than three days, marketers now know how to improve their sales next week. By combining Dstillery’s high performance audiences with Commerce Signals’ sales data and speed, marketers can finally deliver their campaign measurement reports in a language that CFOs and CEOs understand.”
Dstillery is the marketing & advertising industry's leading applied data science company, helping Fortune 500 companies and brands unlock their growth potential by finding and targeting their highest value prospective customers.
Since 2008, Dstillery’s team of data scientists and engineers has earned the industry's top distinctions for brand safety, machine learning innovation and high performance media activation. We deliver actionable consumer insights from our reference data set of over 300 million anonymous US online and offline behavioral profiles that are updated on a daily basis, driving the full spectrum of marketing research and media business objectives. That’s why marquee brands in Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech use Dstillery’s platform to access insights, data and activation solutions to create more meaningful consumer touch points across multiple channels. To learn more, visit us at www.dstillery.com or follow us on Twitter @Dstillery.
About Commerce Signals
Commerce Signals connects marketers with near-real-time insights from payment providers so they can make better, faster decisions that grow sales. Advertisers, agencies and publishers use the insights to understand what marketing is driving incremental sales. With turnaround under 72 hours, clients can optimize media tactics while they are still in flight. For banks and payment companies, Commerce Signals delivers value beyond the transaction, while maintaining control over use and price. For more information, please email us at firstname.lastname@example.org.
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