Industry leading custom audience creation and activation tool provides the most relevant, high-value customers
New York, October 17, 2018 -- Dstillery, the leading applied data science company, today announced Audience Studio, an audience creation and activation tool that is part of Dstillery’s audience platform. Audience Studio gives marketers full control of custom audience creation and activation, allowing them to to activate audiences on Dstillery’s DSP Bartender or on any of their industry-leading partners’ platforms.
Tremor Video DSP currently uses Audience Studio to generate pixels and build act-alike audiences. “Advertisers have come to realize that if they want to reach new customers, they can’t rely solely on pre-built audience segments,” said Jay Baum, Head of Global Partnerships at Tremor Video DSP. “Our partnership with Dstillery, and access to Audience Studio, has allowed us to easily create custom audience segments based on first-party brand inputs, and tap into audience insights that help brands identify new targetable audiences. Together, we’re helping advertisers scale their video campaigns and engage high-value consumers.”
Audience Studio offers marketers and agencies several key capabilities:
- It all starts with a pixel. Audience Studio’s Pixel Creator allows marketers to generate pixels to place on brand websites or creative assets. Data collected from these pixels can then be used to create custom audiences in Custom Audience Creator. This allows brands to drag and drop any combination of first-party audiences or Dstillery audiences, and even layer on geographic and demographic criteria. Audience Studio brings a new level of granularity to audience creation and gives marketers the ability to customize audiences specific to their campaign.
- Activate Dstillery audiences wherever you want. Dstillery understands marketers and agencies work with multiple platform partners to support their unique activation needs. To maximize flexibility, Audience Studio allows marketers to syndicate any of their audiences to industry leading partner platforms, such as Adobe, AppNexus, LiveRamp, The Trade Desk and Tremor. Once an audience is created in Custom Audience Creator, users can craft their audience, select their destination, and activate immediately.
- Geo-fencing. To reach audiences in the real world and not just online, Dstillery has built geo-fencing capabilities within Audience Studio. Using lat/long targeting, marketers can combine real-world insights with their brand specific audiences to ensure that they are hitting qualified consumers within certain geographic regions.
“We pride ourselves on leveraging comprehensive datasets to build custom audiences for our customers,” said Jared Moscow, Product Manager at Dstillery. “Audience Studio gives any user of the platform the capability to create first-party audiences and custom audiences using combinations of raw first-party data, public Dstillery audiences, and a multitude of additional criteria. This lets advertisers experiment with customer segmentation, validate their audience assumptions before spending a dollar and set up easy activation for any audience.”
Dstillery dynamic audiences provide marketers with relevant actionable insights across various categories, including retail, CPG, finance, luxury, B2B, telco, travel and tech. Dstillery’s high-dimensional models observe, analyze and synthesize fresh audience insights from billions of daily offline and online consumer interactions. View and search Dstillery’s full list of audiences here.
Dstillery is the marketing & advertising industry's leading applied data science company, helping Fortune 500 companies and brands unlock their growth potential by finding and targeting their highest value prospective customers.
Since 2008, Dstillery’s team of data scientists and engineers has earned the industry's top distinctions for brand safety, machine learning innovation and high performance media activation. We deliver actionable consumer insights from our reference data set of over 300 million anonymous US online and offline behavioral profiles that are updated on a daily basis, driving the full spectrum of marketing research and media business objectives. That’s why marquee brands in Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech use Dstillery’s platform to access insights, data and activation solutions to create more meaningful consumer touch points across multiple channels.