New York – March 16, 2016 – Dstillery, a trailblazer in big data intelligence, today announced that the company was honored at The Advertising Research Foundation (ARF) David Ogilvy Awards for its work with Chobani and Omnicom Media Group. Dstillery was awarded Silver in ‘Big Data’ and Bronze in the ‘Innovation’ categories for the ‘Moving Cups: Micro-Audiences & Messaging’ campaign. The ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising.
“We are very proud to receive these awards,” said Tom Phillips, CEO of Dstillery. “This unique campaign demonstrated that micro-audiences respond differently to varying creative, leading to 60% and better lifts in offline sales of Chobani products. Chobani uses the findings here to optimize creative messaging, and to manage promotional programs with various audience segments.”
Chobani, in collaboration with Omnicom Media Group, is constantly looking to improve their audience brand experience. For this campaign, they partnered with Dstillery to better understand their consumers’ preferences and to inform their brand messaging. Using behavioral and geo-location data within a causal inference framework, Dstillery identified the best-performing creative choices at a micro-segment level to impact both brand affinity and purchase results. The insights have helped Chobani connect emotionally with consumers by serving impactful creative to their diverse audiences.
The Advertising Research Foundation showcases leading and bleeding-edge solutions and evangelizes the leaders that lead them into action. The organization challenges conventions and discovers new insights that benefit its member network. This collaboration yields meaningful, actionable and indispensable insights that empower members to have a true impact on their marketing and build leadership in their organizations.
Dstillery is a trailblazer in big data intelligence. It uses a combination of proprietary technology and human intuition to help brands and media companies achieve their marketing objectives. The company distills massive data sets to identify patterns in consumer behavior and build custom audiences across multiple channels. Brands and media buyers activate these audiences using Dstillery’s managed service or programmatic self-service platform. Dstillery is distinguished by its transparency and passion for good science, values held by its 165 employees across eight offices in the U.S. Its 97% client retention rate is testament to the quality of both its performance and its service. For more information, visit www.dstillery.com.