Success Story

A Custom Approach With Custom Patient Targeting

A pharmaceutical client tested Dstillery’s healthcare-specific targeting solution, Custom Patient Targeting, for an antipsychotic prescription. Custom Patient Targeting was activated by leveraging a Deal ID made using custom keywords and ICD-10 codes as a seed.

Since its launch in Q3 of 2023, Custom Patient Targeting was able to deliver a CPQR (Cost Per Qualified Reach) of $.50 against the client goal of $1.50. The results are 66% lower than the goal and 48% lower than comparable contextual competitors.

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