In Q3’20, a lifestyle motorcycle brand partnered with Dstillery on a managed service basis with the goal of reaching moto enthusiasts on non-endemic websites. They measured success using a 70% VCR benchmark.
DSTILLERY STRATEGY AND SOLUTION
Dstillery leveraged its new Content Influencer segments, made in partnership with Screen Engine/ASI, to increase reach among new consumers. Content Influencer audiences are built using individuals who intend to recommend TV shows and films through surveys or promotional screenings as a seed set for Custom AI modeling. We chose to activate the Action Content Influencer audience, which gave us access to additional users with proclivity for the brand that we otherwise would not have reached with traditional segments.
CAMPAIGN RESULTS & BUSINESS IMPACT
The Action Content Influencer audience drove a 75% VCR, 7% above the brand’s original benchmark.