A real estate listing service partnered with Dstillery in Q3’21 and early Q4’21 with a goal to increase conversions and drive qualified traffic/engagement. Throughout this campaign, we measured success using both conversions and CTR as a main KPI.
Dstillery Strategy & Solution
The client’s target audience included commercial real estate researchers and commercial real estate platform
researchers. In order to reach this target audience, Dstillery utilized Custom-Built AI Audiences around commercial real estate listing websites.
Campaign Results & Impact
Dstillery’s Custom-Built Audiences drove a 0.34% CTR and $1.35 CPA for Segment 1 and a 0.61% CTR and $1.44 CPA for Segment 2.
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