In Q4’20, an outdoor retailer partnered with Dstillery to increase consideration for its winter products. The benchmark for success was a $2.00 cost per site visit.
DSTILLERY STRATEGY & SOLUTION
ID-free™ is designed using the same machine learning-based predictive modeling as ID-based Custom AI, reaching users without enabling third-party cookies or any identifiers. Modeled from a brand’s own data, Dstillery’s ID-free Custom AI uses privacy-friendly signals to discover and predict the best audiences across the programmatic web.
Dstillery was able to leverage the brand’s CRM data, comprised of high-value customers, to use as a seed set for Custom AI Audiences. These audiences were targeted across viewable video inventory. Dstillery split tactics among three main lanes: video, ID-free display, and Custom AI display.
CAMPAIGN RESULTS & IMPACT
The combination of Custom AI Audiences and sequential messaging drove in-market consumers to the brand’s website at a $0.16 CPSV, well below the original goal.
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