A chronic migraine brand activated Custom Patient Targeting to reach new and potential consumers, a demographic identified as people struggling with chronic migraines, without the use of identifiers.
Custom Patient Targeting was activated for the brand’s online video campaign by leveraging a Deal ID built using custom search keywords and relevant ICD-10 codes related to chronic migraines and treatments.
The Custom Patient Targeting OLV model achieved a 71% VCR on desktop, beating the client goal of 60%.