Success Story

No More Headaches with Custom Patient Targeting

A chronic migraine brand activated Custom Patient Targeting to reach new and potential consumers, a demographic identified as people struggling with chronic migraines, without the use of identifiers.  

Custom Patient Targeting was activated for the brand’s online video campaign by leveraging a Deal ID built using custom search keywords and relevant ICD-10 codes related to chronic migraines and treatments.

The Custom Patient Targeting OLV model achieved a 71% VCR on desktop, beating the client goal of 60%. 

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