In Q3 of 2023, a state college partnered with Dstillery to target users without identifiers and set benchmarks for cookieless targeting solutions and increase actions taken on their application site.
DSTILLERY STRATEGY & SOLUTION
The client leveraged Dstillery’s Custom AI and custom ID-free® targeting solutions across display and video platforms to help encourage users who were the most likely to complete applications on their site. Additionally, Dstillery built an ID-free audience targeting Prospective Students, Undergraduates, and Online Graduate Students. Dstillery built a Custom AI audience and a Custom Search Lookalike Audience targeting the same demographics. The client utilized three Dstillery tactics to maximize their campaign results.
CAMPAIGN RESULTS & IMPACT
Dstillery ID-free targeting solutions outperformed the client’s benchmark by 50%, driving twice as many results as the client benchmark. Dstillery Custom AI and Custom Search Lookalikes each delivered a 25% increase compared to the client benchmark.
The client reported: “When comparing among other partners, we’re seeing Dstillery as a top performer on this campaign.”
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