A major car manufacturer was eager to reach its target audience of young automotive enthusiasts & environmentally conscious customers.
To do so, we used a combination of our ID-free Custom Search Lookalike and behavioral models to target car enthusiasts interested in Fitness & Wellness, Sports & Outdoor Activities, Technology, Business & Finance, and Style & Design Enthusiasts. By targeting display & video deals alongside our competitive conquesting competitor models, we exceeded the client’s CPA goal by 99%.