A popular QSR brand turned to Dstillery to help prepare for the cookieless future. They tested Dstillery’s new, ID-free Custom AI™ targeting solution with the goal of increasing in-store traffic and reducing their Cost Per Store Visit.
Dstillery Strategy & Solution
Dstillery’s client wanted to increase store traffic to their location with a goal set at $1.50 per CPSV. We split tactics among four main lanes: Retargeting, Custom AI Solutions, Predictive In-Store, and ID-free. After hearing about Dstillery’s cookieless solution and looking to test the waters, the client was excited to utilize the ID-free solution alongside Custom AI.
Campaign Results & Impact
Each solution by Dstillery performed under the client’s $1.50 CPSV however our ID-free solution performed stronger than the overall campaign and exceeded the CPSV by landing at $0.11 CPSV.
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